Oi! My name is ☝ and I’m a creative director from Sao Paulo, Brazil. Since my move to New York in 2012, I’ve hijacked the news to combat sexism during the Olympics, revolutionized the stock photo industry to change the way women are represented in advertising, transformed tennis balls into US Open tickets, and scattered Star Wars ships across the country – to mention a few projects.
Outside of the ad world, you can find me testing my handyman skills in my new house (no major fuck-ups just yet), teaching myself piano, and running a small home decor business. All while taking care of two girls way smarter than me.
Awards.
Silver @ Cannes Lions _ Bronze @ Cannes Lions _ Wood Pencil @ D&AD _ Grand Clio @ Clio Sports Awards _ Silver @ Clio Awards _ Winner @ The Webbys _ 2x Silver @ London International Awards _ Winner @ The Shorty Awards _ Gold @ Twitter Awards
5x Shortlist @ Cannes Lions
Gold @ Clio Sports Awards
2x Silver @ Clio Sports Awards
Gold @ Clio Beauty Awards
2x Silver @ Clio Beauty Awards
Shortlist @ Clio Awards
Finalist @ D&AD
Bronze @ London International Awards
Finalist @ London International Awards
5x Merit @ The One Show
3x Merit @ ADC Awards
People’s Voice @ The Webbys
2x Shortlist @ AICP Next Awards
Winner @ Effie Awards (Global)
Gold @ Effie Awards (US)
4x Finalist @ The Shorty Awards
3x Gold @ Shorty Social Good
Category Winner @ Shorty Social Good
2x Winner @ The Drum Awards
2x Highly Commended @ The Drum Awards
2x Winner @ The Drum Social Purpose
FWA of the day @ The FWA
Silver @ Jay Chiat Awards
Bronze @ Jay Chiat Awards
Shortlist @ Jay Chiat Awards
Winner @ Adweek Project Isaac Awards
Gold @ NY Festivals Ad Awards
3x Silver @ NY Festivals Ad Awards
6x Finalist @ NY Festivals Ad Awards
Silver @ ECHO Awards
Bronze @ ECHO Awards
2x Gold @ MMA Smarties
Best In Show @ MMA Smarties
2x Winner @ Creativepool Annual
Shortlist @ Epica Awards
Shortlist @ Digiday Awards
Honorable Mention @ Awwwards
Campaign of the Year @ Marketing Drive
Work experience.
16+ years
Airbnb — Remote
Creative Lead (2023 — present)
VaynerMedia — New York
Associate Creative Director (2022)
ScottsMiracle-Gro, Pepsi
R/GA — New York
Associate Creative Director (2021—2022)
Senior Copywriter (2017—2021)
Samsung, Mercedes-Benz, Instagram, Ally Bank, Michaels, American Express
Razorfish — New York
Senior Copywriter (2015—2017)
Mercedes-Benz, Smart, Dove
AKQA — New York
Copywriter (2014—2015)
Verizon, Starbucks
mcgarrybowen — New York
Copywriter (2012—2014)
United Airlines, 7UP, Viagra, Burger King, Verizon, Crayola, Schweppes, Clamato, Reebok, Aussie, Canada Dry, Staples
Salem — Sao Paulo
Junior Copywriter (2009—2011)
MasterCard, Santander, Symantec, Banco Mercedes-Benz, Syngenta, NET, Redecard, Carrefour, Marisa
Silika — Sao Paulo
Copywriting Intern (2008—2009)
Mitsubishi, Vivo, Brahma, Vale, Nestlé, Netgear, Sodexo, Epson