Mercedes-Benz.

Loki

The ask from Mercedes-Benz was simple: Let’s photograph the internet-famous Loki the Wolfdog next to our new GLS to post on our social media channels. But Loki and his owner Kelly Lund’s lifestyle was too cool for just a few photos. So we pitched telling their story through a short film and a 360-degree experience (a new technology at the time). The client bought it — and we went to freeze our butts off at -40°F in the snowy mountains of Colorado.