In May 2022, Airbnb introduced Categories — a new way to search for unique listings around the world. Travelers could now browse over 60 different categories, such as Cabins, Beachfront, National Parks, Amazing Pools, Farms, and even Castles. The campaign below was made for the Brazilian market, pairing culturally relevant music with beautiful local imagery taken by photographers who stayed at these Airbnbs with families and friends. People in Brazil seemed to really like it, so we ended up running it globally.