Airbnb.
Global Expansion
During my time at Airbnb, I led the brand’s international expansion into Brazil and EMEA, managing a team of designers and local copywriters across 10+ countries. We created new concepts, localized existing ones, and helped shape how the brand is perceived around the globe — always rooted in cultural insights from each market. Below are some examples of what we’ve done.
01.
Introduced “Guest Favorites” to the EMEA markets, featuring a cozy Spanish farmhouse and its international guests.
02.
Localized the Christmas ad for Brazil, Germany, and the UK while preserving the charm of its original 60-second poem.
03.
Adapted multiple campaign ads for 10+ countries and14+ languages.
(Just a few examples below. There is a lot more.)