Dove.
Project #ShowUs
70% of women still don’t see themselves represented in media and advertising. To change that, Dove launched Project #ShowUs — the world’s largest stock photo library created entirely by women and non-binary individuals showcasing them as they are, and not as others believe they should be. No digital distortion, no false narratives, no apologies. For every licensed image, 10% of the proceeds go towards supporting women photographers, helping the collection grow further every day.
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The world’s largest stock photo library created entirely by women and non-binary individuals.
* Silver @ Cannes Lions
* 3x Gold @ Shorty Social Good Awards
* 2x Winner @ The Drum Awards
* Winner @ Effie Awards (Global)
* Gold @ Effie Awards (US)
* Gold @ NY Festivals Advertising Awards
* 2x Merit @ The One Show
* Winner @ Adweek Project Isaac Awards
* Finalist @ D&AD
* And more…
An ongoing collaboration between Dove, Getty Images, and Girlgaze that started with 5,000 images – made available to all media and advertisers worldwide.
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To date:
15,864 images.
200 photographers.
41 countries.
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Getty Images homepage.
* First month: 20,000 image downloads by 600 companies
* Launch day: 17,000% increase in page views
Explore the #ShowUs collection here.
Defined on their own terms.
Every photo in the bank is tagged with keywords personally written by the subject.
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Launch film.
Case study.
Open letter
to the industry.
Articles and ads around the world.
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Press and social media repercussion.
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More awards.
* Shortlist @ Cannes Lions
* Category Winner @ Shorty Social Good Awards
* 2x Highly Commended @ The Drum Awards
* 2x Winner @ The Drum Social Purpose Awards
* Highly Commended @ The Drum Social Purpose Awards
* Silver @ Jay Chiat Awards
* Shortlist @ Jay Chiat Awards
* Shortlist @ Epica Awards
* Shortlist @ Digiday Awards
* 3x Silver @ NY Festivals Advertising Awards
* 6x Finalist @ NY Festivals Advertising Awards
* Silver @ ECHO Awards
* Bronze @ ECHO Awards
Press.
* Adweek (ad of the day)
* Ad Age (editor’s pick)
* Ad Age (top 5)
* Bustle
* Fast Company
* Glossy
* HuffPost
* Inc.
* The Drum
* Marketing Dive
* Elle
* Marie Claire
* Essence
* Digital Agency Network
* POPSUGAR
* PRWeek
* Stylist UK
* and many more (US & global)